iHeartRadio’s House of Music is a free outdoor event designed to deepen audience engagement with both the brand and its artists. In 2023, iHeartRadio partnered with Beneville Studios to elevate the experience, transforming it into an immersive, interactive journey.

Our team conceptualized the “Fun House”—a dynamic space filled with artist-driven activations. Attendees could explore, engage with various interactive elements, and scan QR codes to collect virtual rewards. This gamified experience encouraged full participation, culminating in a physical prize for those who completed the collection. By turning visitors into active crowd movers, we amplified their connection to the event and created an unforgettable, high-energy atmosphere.